Derrick Lin


Design: Hi! Estudio
Location: Mexico
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Mezcal
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

The verbena is a popular festival of a locality or a neighborhood. In this case, we perform Verbena Gratitude as thanks to the customers and friends we had during the year. A way to thank through a mezcal from Oaxaca, the land of black clay and alebrijes.

A red bottle was used to represent Christmas time and representative elements of Mexico were designed that served as auxiliary elements in the graphic identity.