Design: Depot Creative
Photographer: Andy Lewis
Project Type: Produced
Product Launch Location: Australia
Packaging Contents: Dried fruit
Packaging Substrate / Materials: Foil rewind
Printing Process: Flexo
Our packaging and branding for start-up company Nudus, beautifully shows off these healthy fruit and vegetable chips ‘bare-naked goodness’ philosophy and playful humour.
The USP of these chips is that they are made just from fruit and vegetable slices, simply air-dried, with nothing added whatsoever – hence our ‘bare-naked’ concept.
We wanted the vibrancy of the ingredients to pop, choosing black – a striking and unusual choice for the healthy snack market – as the main background colour, giving the product enjoy even more stand-out on shelf.
The ingredient is featured in both its raw and natural state and once it’s air-dried, effectively communicating that it is made from real fruit and vegetables, simply sliced and dried. The curvaceous logo is feminine and approachable and keeps the black-and-white contrast from feeling hard. The product description on the front overlays the main ingredient visual, acting as an Adam and Eve-style fig leaf, protecting the modesty of the ‘bare naked’ fruit and vegetables beneath.
The subtle use of finishes to given visual dimension to the packaging.