Arrowhead Mills rebranding

Design: Te Sian Shih
Location: United States
Project Type: Produced
Product Launch Location: Global

This is a project that I remade a brand’s logo, graphic, and package design. I chose Arrowhead Mills. Our target clients were 20-30 years old single men and women. I wanted them to have three flavors of pancakes and syrup in one package, so they didn’t need to spend more money to buy syrup and other flavors. In my opinion, it should use frozen pancakes so they wouldn’t have to spend too much time cooking. Moreover, 12 pancakes are enough for single women and men to eat.

There are three flavors of pancakes-original, chocolate, and blueberry and used an American typeface and warm colors to show a wholesome American style because Arrow Head Mills was found in the 1960’s in the USA. It’s an organic and traditional company. Moreover, I made it with round curves to imitate the pancakes round shape. It’s easy for people to open the package.