Design: Raineri Design
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, aluminum, plastic
Caffè Cartapani is a company in Brescia that, ever since 1951, has been combining tradition and technology in the art of coffee roasting.
Our primary objective was to reposition the company: from being a provincial reality to a national level, enabling the brand to compete with the “big” in the coffee world.
The restyling of the brand: the colour of the old logo has been maintained, the lettering has been redesigned, preserving the vaguely futuristic style and taste. Attractive, memorable, original.
The new logo has been applied to all offline communication tools: business cards, bar accessories and packaging, panels, signs, uniforms.
The packaging for Cartapani coffee has been redesigned and adapted to the new mood of communication. We have been working along two lines: Bar and Home, two different targets for two exclusive, yet recognizable, styles of communication.