Design: Tarek Atrissi Design
Project Type: Produced
Client: Domaine Wardy
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
The Lebanese winery “Domaine Wardy” commissioned us at Tarek Atrissi Design to design the packaging of their new Single Variety series: Obeidi; Saugvignon Blanc; Viognier; Merlot; Cabernet Sauvignon; and Syrah.
Inspired by Middle-Eastern mosaics, the design points directly to its origin: Lebanon. The colors used reflect the profile of the wine, indicating the aromas and flavors of the variety. The packaging design uses wood textures, indicating that the wine is oaked.
The packaging design was part of a wider re-branding project for the Lebanese winery, which includes revamping the visual identity of Domaine Wardy and gradually re-designing all their products, which include several brands of wine and Arak, some of them dating back to 1893.