Agency: Trekuartista Advertising Agency
Illustrator: Murat Ahmeti
Project Type: Produced
Client: Emona Group
Product Launch Location: Kosovo
Packaging Contents: Ceylon Black Tea
Packaging Substrate / Materials: Matte Paper, Glossy Paper
Printing Process: Offset Printing
Emona Brand is a tea supplier offering a variety of teas from black tea to other instant tea varieties like chamomile, cranberry, wild fruits, mint, etc. Emona Brand is a leader in supplying tea in Kosovo. It also exports to other countries where there is an old family tradition of drinking black tea. Emona Brand strives to keep the tradition of tea alive and continuing to make quality tea pleasing for every family.
The story behind the logo is based on the house sparrow bird, found in most parts of the world. Sparrows are small yet powerful birds. They are a symbol of joy, simplicity, creativity, friendship, protection, and productivity. Sparrows have beautiful voices and their chirping and singing can be heard all over and has been compared to the sound of stirring a cup of tea. Sparrows are intelligent, stubborn and resourceful which has been compared to the people of the Republic of Kosovo.
For us, it was a great opportunity to re-design their packages, without losing their original identity. We made the packages look premium and not lose their current customer target, while on the other hand for instant tea packages we created handmade illustrations and minimal composition to make them look more unique and attractive.
Fun Fact: When people go to the grocery store in Kosovo to buy a Ceylon black tea, they usually refer to it as “the one with the bird”
Overall, the design of the packages is minimal and the illustrations on instant tea packages are hand-painted with watercolors. The box has a glossy foil stamping for a shiny effect also the bird on the logo on Ceylon black tea package is embossed to make it stand out.