Design: Site Ma
Illustrator: Xiao Xiao
Location: United States
Project Type: Produced
Client: Gulu Fit
Product Launch Location: China
Packaging Contents: Oatmeal
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Digital Printing

Gulu is a healthy food brand created by a fitness and food influencer, Gulu fit. The brief was to create a fun, playful branding and packaging for a series of instant breakfast oatmeals that brought joy and brightened the morning of anyone who was hustling in their life. The cute facial expression on the logo gave a human touch to the brand, and the colorful and vivid food illustrations added a warm and delightful feeling to the products.