güüd

Design: VRLN Studio
Location: Romania
Project Type: Produced
Client: güüd
Product Launch Location: China
Packaging Contents: Juice
Packaging Substrate / Materials: Ecolean Plastic
Printing Process: Digital printing

Güüd is a smart and healthy choice for both You and the Earth. As the expression goes, “good is not enough”, that’s why we bring you Güüd!

Güüd offers original products in convenient packagings for your thirst and hunger. Below you will find the juices filled in handy ECOLEAN® AIR ASEPTIC packaging.

The logo combines traditional tales from different cultures:
Europe: “The thirsty crow story”
China: “Yangwu, the sun crow”
Japan: “Yatagarasu”
Korea: “Samjogo”

​This fusion talks about brand vision and about multidisciplinary thinking in creating products. The symbol presents a cute crow companion, doing what it needs to achieve what he wants. I need! I work! I get!

Story:
A very thirsty crow felt as if he must die of thirst. Luckily, he found a pitcher with little juice, but could not reach it. Then, an idea came to him. He picked up small pebbles and dropped them one by one into the pitcher. The juice rise higher until it was near enough so he could drink it and save his life.