Moon Spinning for Château

Derrick Lin


Agency: HUEMON
Marketing Executive Ken
Location: Taiwan
Project Type: Produced
Product Launch Location: Taiwan
Packaging Contents: Mooncake gift box
Packaging Substrate / Materials: Paper
Printing Process: Die Cut Molding, Hot Stamping

HUEMON believes that a brand should have the same but irreplaceable characteristic in their products. MOON SPINNING is our first step working with Château Hotels & Resorts and aims to bring out the impression of CREATIVE FUN for their well-known hotel in Kenting and the one in Tainan. The packaging design offers an opportunity to elegantly spin the carved moonlight for customers to feel the comfort of summer nights in southern Taiwan. On top of that, HUEMON combines traditional Pogs Game in this packaging design which provides parents to share the precious memories with their children by playing this folkgame together.

What’s Unique?
Moon Spinning for Château is one of the interactive designs that created by HUEMON. Business identification on the cover is designed as a moon that allows customers to spin and change the shape of the moon. In addition, each coloured circle on the cover can be disassembled to a piece of traditional Pogs Game.