Alexandra Necula

Transilvania, România

Design: Alexandra Necula
Location: Romania
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

I reimagined the packaging design of my favorite specialty coffee brand in a fun and bold visual direction, but still maintaining its urban and contemporary brand personality.

What’s Unique?
The packaging illustration shows their brand story that revolves around true coffee, carefully supervised from the moment of harvest until its local roasting and milling.