Future Kind Rebrand

Future Kind provides high-quality nutritional supplements with a focus on evidence-based ingredients, targeted to vegan consumers who care about animals and environmental sustainability.

Eliot and Shaun Cunningham came to us to redesign their previous supplement bottles into beautiful, minimalist compostable pouches. During our discovery process, we came to realize their basic identity didn’t feel consistent, reliable, and relevant enough, therefore we also improved the logo design, brand colors, font pairing, and iconography to better reflect their brand personality and values: kind, fun, friendly, organic vegan brand with a modern-retro vibe and a human approach focused on supporting their favorite animal sanctuaries.