Bare August is a foot care brand that gives busy women the sole sisters they’ve been looking for, with foot-care essentials for smooth skin and that summertime, girlfriend’s getaway feeling all year long.
We were lucky enough to design their fun and exciting brand identity system which started with a palm logo mark, the symbol of a summer vacay. We added a modern vintage feminine font system combined with a summer palette and monochromatic classy illustrations. These were all used to build their packaging design system and set the design direction for their Shopify website.
The visual identity was key to their huge success on Amazon and their recent features in BuzzFeed, Elite Daily, The Skimm, Shape, and Dieline.