Alexandra Necula

Transilvania, România

Calgee is a vegan Omega 3 supplement sustainably harvested from organic algae. The founders’ mission is to create the world’s most sustainable and high-quality health supplements, for us and the planet. “We want to make a positive difference by creating the highest-quality products to help you live a healthier life.”

During the brand strategy phase, we unveiled their brand personality: Nurturing, Sophisticated, Inspiring, Ambitious, and Friendly. We designed a fun, premium visual system that reflects their personality AND brand values of sustainability, quality, innovation, community, and transparency. As for the visual theme we went with the most obvious and fun theme we could imagine – the marine ecosystem. Their packaging items are entirely made from paper/carton and compostable pouches, printed with non-toxic soy inks.


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