Agency: Studio Metis
Art Director & Graphic Design: Vahid Khezrian
Drawing & Illustration: Nazanin Hedayati
Location: Iran
Project Type: Produced
Client: Scoop Ice Cream
Product Launch Location: Asia
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Digital Printing

Distinguishing yourself in a showcase of products such as ice cream that is highly varied in taste and design has always been a difficult and enjoyable challenge.

The Scoop product marketplace encompasses everyone in the community, perhaps this is our first challenge that has become a strong point of packaging, using different product ideas and design.

The goal of the studio’s designers was to connect the audience’s eye to creative visuals at first glance. It was also important for us to keep the basic shape of the packaging.