Design: Jamie Stark
Location: United States
Project Type: Produced
Client: Pacific Coast Producers
Product Launch Location: United States
Packaging Contents: Tomatoes
Packaging Substrate / Materials: Paper, cardstock
Printing Process: Offset
“Summer Is Inside” is the first consumer-facing canned tomato brand from Pacific Coast Producers who are the largest producers of private label canned tomatoes in the world. These packaging and label designs were created for their California-grown, organic tomato products. They will be for sale in these 8 and 12 packs in Costco this year.
I created a fresh, fun “farmstand” feeling utilizing rough illustrations and type with a hand-lettered appearance, along with light, appetizing colors which is a departure from standard, staid, canned foods label design. These choices should help the product stand out on crowded shelves.