Big Fish – Signature Smoked fish



Agency: Twenty7
MD: Alan Snell
Location: United Kingdom
Project Type: Produced
Client: JCS Fish Limited
Product Launch Location: United Kingdom
Packaging Contents: Seafood
Packaging Substrate / Materials: Card sleeves
Printing Process: Lithography

The launch of a new premium tier “Signature Smoked” fish brand for family owned and Grimsby based Salmon and Trout specialists JCS Fish Limited (Big Fish). The new brand logo needed to work on a variety of packaging and print formats and also adapt for use online and social media platforms. The project included bespoke Salmon and Trout illustrations, detailed photographs of Salmon and Trout scales and the restoration of historical brand ephemera for the back of pack design. All these items were produced in-house. We also worked with food photographer Steve Lee to create a selection of premium product shots for press and PR, and to showcase the products online.

What’s Unique?
The clean white design livery and bold iconic branding with detailed embossing proved to be a key differentiator against the competitors in the market that predominantly use a dark colour pallet.