Design: Dan O’Leary
Copywriter: Jackie Bateman
Illustrator: Jamey Christoph
Project Type: Produced
Client: Coligny Creek Egg Co.
Product Launch Location: Canada
Packaging Contents: Eggs
Packaging Substrate / Materials: Cardboard, paper pulp carton
Printing Process: Offset
A small family of egg farmers from British Columbia’s Fraser Valley looked to me to create a new brand for their free-range and organic product, following a restructuring of their business.
We provided category research, along with brand positioning, which informed our work on tone of voice and creation of a name for the new brand. On our recommendation, the client utilized an under-used full-colour egg carton format, for maximum impact on-shelf and uniqueness in the category in this region.
The illustration depicts the local area where the farm is located, featuring the family’s distinctive red-roofed barn. The identity riffs on the classic roofline of barns to provide a memorable and recognizable shape for the logo. These elements all combine to convey warmth and passion, and present an engaging brand with heart and a compelling local story.
The packaging format is fairly unique to the BC retail market, allowing the bold use to colour to truly stand out on shelf among uninspiring, utilitarian competition.