Design: Cesar Augusto Coellar
Location: United States
Project Type: Student Project
School: Academy of Art University of San Francisco
Course: Packaging Design 3
Tutor: Valerie Taylor-Smith
Packaging Contents: Pet Cleaning Products
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing
Cuco is a pet-safe, non-toxic and eco-friendly line of cleaning products with sustainable packaging that helps users keep their homes clean and their pets safe.
For this project, we had to create a new line of sustainable and eco-friendly cleaning products, elaborate a brand and its packaging design. The plan was to achieve a modern feel and use ink made from milk proteins or food instead of chemicals that can cause harm to the environment. The containers were left uncolored in order to save energy and avoid water and air pollution that happens during the coloring process. And finally, the creation of a label wrapped around the containers optimized the use of materials by lowering volume and mass.