Didsbury Gin – The Spirt of Manchester

Derrick Lin


Design: Studio More
Location: United Kingdom
Project Type: Produced
Client: Didsbury Gin
Product Launch Location: United Kingdom
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle
Printing Process: Four colour process, foiling and spot varnish

Didsbury Gin is created by Liam Manton and Mark Smallwood with a shared sense of humour and their very own craft gin to wow gin lovers with. After a successful pitch on Dragons’ Den, they needed a new brand that would help their gin stand out from the crowd.

Inspired by Didsbury in Manchester and the brand owners’ optimism, we chose ‘Spirit of life’ as the design strategy. With ‘D’ for Didsbury as the central holding device, consumers are invited through this window to make their own journey of discovery.

The brand mark hits you right between the eyes – Strong, lively and visually arresting. Simple and welcoming, the ‘D’ acts as the gateway into a range of fresh, vibrant and zesty gins, aided by colour coding across the different variants. Single-minded yet flexible, the brand mark has the adaptability to accommodate new variants and even extensions beyond gin.

In this project, we have worked on Visual identity; Messaging; Packaging and Website. Since the relaunch, Didsbury has gained listings in Harvey Nichols, Selfridges and JD Wetherspoon, with 300% growth increase and 750% increase on net worth.

What’s Unique?
While working on Didsbury Gins branding, we researched into maps of the local area and used the local history as our gateway into the world of Didsbury. We integrating the latitude and longitude of Didsbury into the wordmark; we also used the Fletcher Moss Botanical Garden, a famous part of Didsbury as our inspiration for the botanical illustration for the brandmark.