Express Train Gift Package heading for PASS

Design: Hyeyoung Choi
Art director: Seoyoon Yang
Location: South Korea
Project Type: Produced
Client: SPC Samlip
Product Launch Location: South Korea
Packaging Contents: Glutinous rice cake
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

This gift package, specially released for university entrance examination season, has been designed and launched by a small bakery shop in Korea called Bakery Factory.

Korea has a long tradition of gifting glutinous rice cakes, as a ‘good luck’ wish for candidates preparing for important tests or interviews. Taking this unique Korean tradition as a starting point, a gift package has been released with the motif of an express train carrying a full load of glutinous rice cakes bound for a destination called “PASS”.

3 sets of glutinous rice cake packages are illustrated with the image of a train carrying a load of rice cakes, creating a colorful and emotional image. The words Good Luck! are inscribed on the gift package as the name of the train. In addition, the pop-up effect added to the wheel figure on the outer sleeve makes it look as if the train is standing when the package is standing up. This makes it even more fun to look at and play with.

The two set packages of Shuttle Bus bound for PASS, a part of the series, are designed to carry chocolates or candies as a gift in case you want to deliver a gift other than glutinous rice cakes. Inside the package, there is a message card designed to look like a ticket, allowing you to add a good luck message to the recipient. This adds fun to the gift package concept.

The gift package is designed to deliver a fun and cheerful energy to candidates who have been fully committed to preparing for the test up to the last moment.

What’s Unique?
The pop-up effect added to the wheel figure on the outer sleeve makes it look as if the train is standing when the package is standing up. This makes it even more fun to look at and play with. Colorful and emotional illustration.