Agency: Studio DN Design Group
Creative Director: Joanna Roszkowska
Designer: Marek Szczepanski
Brand strategy & communication: Magdalena Konopa
Project Type: Produced
Client: Feel Fit
Product Launch Location: Poland
Packaging Contents: Protein & healthy snacks
Packaging Substrate / Materials: Cardboard box, glass jar
Printing Process: Digital printing
Feel FIT is a new brand offering healthy and quality products. Feel fit products are 100% natural, vegan, vegetarian, gluten-free and with a high content of protein, fiber and microelements. Building the image of Feel Fit included identifying the target group and its needs, building a strategy adequate to the needs of the target and the company and, as a consequence, creating a unique graphic concept for the brand.
What is unique is a distinctive visual communication that has been created, covering not only packaging but also the overall marketing image of Feel Fit.