Il Fattorino

Agency: CH Graphiste
Illustrator: Cécile Hallberg
Location: Sweden
Project Type: Produced
Client: Spring Wine and Spirits
Product Launch Location: Sweden
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Brief:
Come up with a new concept and design for a wide Italian wine portfolio which is not limited to one certain region or producer.

Solution:
Make something exciting about that the brand is not limited to a certain vineyard, place or region but have the possibility to search for the best blends all across Italy.

The brand was named “il fattorino”, which translates into “delivery guy”. Which is the essence of the brand; gathering blends from different producers under one common brand.

The bottle became easy to spot by the iconic biplane.

Each and every blend got a customized paint job with its own personality and story, making the consumer excited for the next blend.