Derrick Lin


Design: Buddy-Buddy
Photographer: Pegboard Studios
Location: United States
Project Type: Produced
Client: Odele Beauty
Product Launch Location: United States
Packaging Contents: Haircare
Packaging Substrate / Materials: Plastic
Printing Process: Raised spot varnish on custom-colored bottles

Odele is a woman-owned and -operated clean beauty brand that makes gender-neutral hair care products. Their initial portfolio of products launched in January throughout Target stores across the United States, and has received rave reviews by the likes of WWD, Coveteur, and Domino Magazine.

Our firm worked with Odele’s founders to develop their branding, packaging design, and all go-to-market collateral, including digital + social assets, print executions, illustration, and art direction.

What’s Unique?
The brand’s visual simplicity offers immediate distinction in a noisy and oversaturated category, while the logotype’s consistent prominence on packaging achieves a billboard effect across the portfolio of products on retail shelves.