Caviar Packaging for Coral Black

Derrick Lin


Agency: FREE.creative
Creative Director: Nikita Rebrikov
Account Director: Felix Kachurenko
Project Manager: Valeriya Ivanova
Designer: Nikita Rebrikov
Designer: Zhanna EE
Location: Russia
Project Type: Concept
Packaging Contents: Caviar
Packaging Substrate / Materials: Metal
Printing Process: Flexography and selective varnish

Coral Black is a manufacturer of the highest quality caviar. And it is not afraid to stand out.

At the first meeting with the client, we began our conversation with the fact that nowadays brands in related fields are mostly similar to each other. And why don’t we do it by our rules? With that in mind, we got to work.

We developed naming that immediately tells about the origin of the company. Coral is associated with the sea, and black with its conciseness depicts the quality of the best. In brand identity, we emphasized the above mentioned and highlighted the specific qualities of the product: caviar forms clusters of different shapes. In visual identity, it imitates various planes. Particular attention is paid to such details as the appearance of the package. Indeed, it has turned out as a black coral among mass caviar brands.