Cha’-lom Limited Edition 2020

Posted on

Derrick Lin


Design: Forwarddesignstudio
Location: Thailand
Project Type: Produced
Client: Cha’-lom shop and souvenir
Product Launch Location: Thailand
Packaging Contents: Dessert
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

“The Ancient Art Enhance Contemporary Concept”

Cha’-lom limited edition 2020 was inspired by Thai lacquer box. In the past, Thai people always kept their valuable things and accessories by gilding. Therefore, we used the highlight of Thai folk wisdom to adapt as a fashion by pattern attenuation, tone balancing, Thai tone matching (Khiaokampoo and Dangdokkamut).

What’s Unique?
However, we put the gold leaf which was the highlight of Thai lacquer into Cha’-lom limited edition 2020.