Asprey Creative

37 Freeman St, Fitzroy North VIC 3068, Australia

Design: Asprey Creative
Location: Australia
Project Type: Produced
Client: Kick Active
Product Launch Location: Global
Packaging Contents: Hair Care
Packaging Substrate / Materials: Plastic

When setting out to design Kick Active we looked at creating a brand that resonates with an active generation who enjoys spending time at the gym, working out and generally keeping fit.

Strength, confidence and freshness are key to the invigoration of a post work out cleanse. Through simple bold design and a brand mark based on an abstract human form, we created a brand that cuts through without complicating the offer, and looks right at home in your gym bag.

With the extra challenge of building an online audience, Kick Active needed to be single-minded in its approach from its fresh product development and confident delivery through to its targeted branding.