Derrick Lin


Designer: Dmitry Moystsrapishvili
Tutor: Anna Rufova
Copywriter: Egor Neverov
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital printing

Beer is the best companion for any meeting, and now you will not have to be particularly indecisive to stand at the counter or at the bar, scrupulously choosing a drink suitable for the fortress. Beer is gonna do everything — you just have to drink!

The new Ale Talk brand will tell to especially doubting people about the drink appropriate to their condition with the help of a unique display font created specifically for the brand. The higher the degree, the more vague the font is, “heady” in its outlines with the user. An additional signal to the consumer is the color — from calm and relaxing green (4.5%) and perky orange (5.4%) to explosive red (8.4%). Thanks to the original label design solution, Ale Talk line allows you to successfully increase degrees without risking to stay out of the conversation or round it too much on yourself.

What’s Unique?
The information on the packaging is made in the unique form of the bubble, which is a metaphor for the intoxication of a person. The work also uses a “drunk” typographic solution that identifies both the brand and the degree of strength of the drink.