Hemp Sour Gummies

Design: Studio Zak
Location: Italy
Project Type: Produced
Photos: H2one
Product Launch Location: Global
Packaging Contents: Hemp Product
Packaging Substrate / Materials: Jar
Printing Process: Offset

The briefing called for a Hemp Label that didn’t fall into the classics of hemp products. The colours were based on the flavour of the gummies (strawberry and watermelon) and not on the typical green overseen on hemp products. A modern label, that allows the product to be seen. The challenge here was to add all the information and icons in such a small label, but still make it aesthetically pleasing and easy to read.