Design: Vinille Büro
Project Type: Produced
Client: Jurmala Golf Club & Hotel
Product Launch Location: Latvia
Packaging Contents: Stationery Branding
Packaging Substrate / Materials: Paper, Cardboard, Plastic
Printing Process: Digital printing, Foil stamping
Produce and implement the new visual identity of the Jurmala Golf Club & Hotel brand, and prepare the concept of the full package of print production for all needs of the client (golf club, hotel & restaurant).
About the project
Jurmala Golf Club & Hotel is located in Babite, next to the resort town of Jurmala, and offers a range of high-standard services where particular attention is paid to the smallest details. The advantage of Jurmala Golf Club & Hotel is its location – close to the capital city of Riga and an international airport that handles direct flights to and from various destinations around the world. This golf club provides a high quality and price balance compared to other golf courses in the Baltic States.
We have identified not only the company’s target audience but the audience’s tastes and preferences as well.
We have abandoned the typical associations on the topic of golf, resort and location: Jurmala, golf, sea waves, amber, nature. We have implemented different visions of this product.
Brand-book and guideline
Here we have described the brand’s values and rules on the use of corporate identity on a variety of media and materials.
The packaging was made using the modern minimalism to make it fully understandable and attractive for the target audience. The brand name has become clear and noticeable, leaving only the necessary information about the company.
We have decided to use modern minimalism in the graphic design of the company’s brand materials, as well as on the packaging materials, but show the high-quality service and all the possibilities of comfort time, which people can spend in Jurmala Golf Club & Hotel.