Kunon – Natural Energy Bars

Design: Folks Brand Consultants
Location: Spain
Project Type: Produced
Client: Kunon
Product Launch Location: Spain
Packaging Contents: Bars
Packaging Substrate / Materials: Plastic
Printing Process: Flexographic

Kunon was born with the purpose of offering completely natural and handcrafted energy products. Unlike its competition based on sugary ingredients and with additives, Kunon’s objective is to position itself as the best option among those looking for a natural diet to get the extra energy of their day to day. Folks developed a strategy based on “positive energy” that helps to value the brand’s purpose. Its promise to make energy positive for consumers highlighted the benefits that this type of slow-release, natural energy brought to our bodies.