Cognos Chocolate

Design: Hi! Estudio
Location: Mexico
Project Type: Produced
Client: Cognos Chocolate
Product Launch Location: Global
Packaging Contents: Cannabis Chocolate
Packaging Substrate / Materials: Cardboard, aluminum
Printing Process: Foil stamping, digital printing

Quoting Sartre, Man is the only being in nature who is not only as he wants himself, but also as he conceives himself after existing … The human being is a Cognitive being, capable of knowing, knows how to identify the things that You really like them, you know how to recognize the flavors you like. Under this scoop the name of this chocolate “COGNOS” arises, paying tribute to this ability to recognize. “COGNOS” is a cannabis chocolate made by hand in Sayulita Mexico, which seeks to generate a gustatory and semantic memory in the consumer. The corporate image that we made for this project takes visual references of the beaches, life in the town and abstractions of Sarte’s face that were taken as auxiliary elements.

What’s Unique?
The corporate image that we made for this project takes visual references of the beaches, life in the town and abstractions of Sarte’s face that were taken as auxiliary elements.