Design: Carlos Vale
Project Type: Concept
Packaging Contents: Alcohol
Packaging Substrate / Materials: PET
Printing Process: Shrinkwrap
Pack revamp for a hand sanitizer product thought to improve the purchase experience in the context of the pandemic. The objective was to display clearly all the product information in a sequence that reduces the uncertainty during the purchase and reducing the in-store time, contributing for the safety of the consumer.
The real understanding of consumer behavior in the POS is brutally expressed in the design.