Freya Body Semantics

Design: Chemistry brands
Location: Russia
Project Type: Produced
Client: Eva cups
Product Launch Location: Global
Packaging Contents: Menstrual cup
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

How often women feel stiff or uncomfortable during the period?

Freya menstrual cup brand positioning is based on the freedom of a woman as a manifestation of love and self-care. During menstruation, women are forced to control more. Temporarily woman needs to stop some favourite activities like sports, travel, and finally, the freedom to be yourself.

Freya cups suggest doing the opposite – to relax and let go of control! The menstrual cup is a progressive means of feminine hygiene, more reliable than tampons, pads, more sterile, more environmentally friendly. With Freya you can swim in the pool, engage in active sports, do upside-down yoga asanas – just do what you like in any comfortable position and without stopping up to 12 hours. Never before menstruation passed so comfortably and smooth and free from worries. Freedom is the real joy of life!

The brand design reflects the freedom of movement idea and life full of joy when the body free from control.

Chemistry brands and creative designer Ksenia Eliseeva created a new brand from scratch. We did research and created the brand positioning, naming, brand design, copywriting, video and all visual and verbal communications of the new brand.