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Design: Qaes Al-atoom
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Pavel Borisovsky
Packaging Contents: Jam
Packaging Substrate / Materials: Glass

JamJam is a natural jam manufacturer where all fruits have been carefully picked as shown in the packaging design. The design style is inspired by designer Saul Bass. Bass is famous for his use of simple, geometric shapes and symbolism.

What’s Unique?
Using saul bass style. Bass is famous for his use of simple, geometric shapes and symbolism. Often, a single dominant image stands alone to deliver a powerful message. These shapes, as well as type, were often hand-drawn by Bass to create a casual appearance, always packed with a sophisticated message. His ability to create such a powerful message with basic shapes makes the work even more impressive.