Design: Svetlana Makarovskaia
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper bag
Printing Process: Screen printing
“Kofe on tvoy” is a Russian coffee shop and cafe-bar in the small town of Yaroslavl. This is one of the popular places in the city because here you can try the alternative coffee brewing methods and enjoy the Saturday breakfast. One of the distinctive features of the coffee shop is the geometric tiles. I was struck by how harmoniously combined the approach to work and the interior of the coffee shop. In design, I like to pay attention to seemingly small elements that accurately characterize the image of the place. Here, this element a tile that inspired me and I used this as a basis for building a system of visual identity.
The uniqueness of the design lies in its simplicity and at the same time not in simple geometry, each time forming a unique pattern.