Agency: AND. Design
Creative Director: Andrew Last
Location: United Kingdom
Project Type: Produced
Client: Pamoja Skincare
Product Launch Location: Global
Packaging Contents: Skincare / cosmetics
Packaging Substrate / Materials: Paper
Printing Process: Screenprint
Pamoja is a fresh face in the skincare industry, taking an honest approach and wanting to hero fresh and sustainable ingredients. The brand is built around a Swahili influence which can be seen throughout our pattern usage. This coupled with the brand ethos for transparency and clarity of ingredients allowed us to craft a brand that truly reflected its purpose. Using this style we managed to hero the ingredients within the product and what they treated, whilst still maintaining a style very much consistent with Swahili art.
The use of pattern and design as a way to illustrate the products used throughout packaging materials.