Snack Artesanal

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Agency: DobleGiro
Art Director: Luis Aguila
Director: Guillermo Landero
Location: Chile
Project Type: Produced
Client: Cuisine&co
Product Launch Location: Chile
Packaging Contents: Snacks

Cuisine&Co launches a new line of “Artesanal Snack”

Potato chips with sea salt, potato chip with Merkén and also a vegetable mix with sweet potato and natives potatoes. Graphically we wanted to honor the farmer and his cultivation as protagonists of this packaging. In a natural context, we work with burlap texture and matte print finishes to reinforce the concept.

What’s Unique?
In a world where everyone desperately tries to differentiate themselves, Cuisine&Co achieves this through a simple and tasty idea, with a defiant, idealistic and rebellious attitude that is reflected in its wide variety of products.