The Cha Narratives

Design: Durga Sadekar
Location: India
Project Type: Student Project
School: MIT Institute of Design, Pune
Packaging Contents: Tea
Packaging Substrate / Materials: Paper Pouch, Tin boxes

Tea holds the power to bring the world together, to erase boundaries and barriers. They hold culture, love and life. As tea is the most consumed drink after water, tea has a rich tradition and history. The Cha Narratives is a brand that sells teas from different countries of Asia mainly India, China, Japan and Turkey. It caters to an audience who loves experimenting with different beverages and tastes. The brand is essentially a tea lounge which also sells the Imported loose tea from different tea gardens of countries of Asia. Staying true to this tradition, each tea blend of ours is carefully selected for its taste and quality from the tea estates. It gives us the warmth and togetherness you expect from a good cup of the finest brew in the world.

What’s Unique?
The packaging displays different factors of the tea cultures from the countries of Asia; India, Japan, China and Turkey. Through the visuals, it narrates the stories of how the tea is brought from the tea gardens and tea estates to you tea ware.