Posted on

Derrick Lin


Design: pacoon Hamburg GmbH
Location: Germany
Project Type: Produced
Client: Friedrich Schwarze GmbH & Co. KG
Product Launch Location: Germany
Packaging Contents: Liqueur
Packaging Substrate / Materials: Paper, metal, glass bottle
Printing Process: Offset printing

Pure clean aesthetics for the classic

The liqueur classic WOLLBRINK from 1932 is getting a comprehensive relaunch of the label design. For a harmonious and contemporary appearance of the brand, a new bottle shape was developed and implemented.

The design relaunch:
The 9 fruit liqueurs from sour cherry to woodruff are now available under a newly created umbrella brand. The two different ranges of the brand have been consistently combined. The new design climate of the range is clear, fresh and high-quality/classic modern. The design stages the fruit as a hero, thus placing it in the focus of the label design. The design of the variety typography in interaction with the fruit forms a colour-changing word-image composition per liqueur.

The Wollbrink brand logo has been gently optimised and is therefore absolutely recognisable. An aesthetic long-cap in cool black bundles the range.

The form launch:
The pure & clean look of the new design of the range is supported by a newly created, unique bottle shape. The stretched bottle neck and the angular, self-confident shoulders determine the cool lines of the bottle shape. The brand Wollbrink and the year of origin of this classic have been embossed into the new shape, rounding off the new qualitative look. A real upgrade of the brand.