Barral – A modern take on tradition

Agency: Noance Studio
Creative Director: Mario Alcantara Monteiro
Location: United Kingdom
Project Type: Produced
Client: Barral
Product Launch Location: Cape Verde
Packaging Contents: Beverage / Spirit
Packaging Substrate / Materials: Glass bottle

We have been asked to develop ‘Barral’, a new local brand producing handmade creole sugar cane liquor. The project included naming, brand strategy, identity and packaging development.

What’s Unique?
Barral is an honest but refined representation of one Cape Verde’s oldest and most traditional product. A combination of graphic elements has been put in place in order to get the local heritage and historical references while remaining modern and attractive for the international markets.