Bee Roots – premium artisan honey

Derrick Lin


Design: Boldly
Location: United Kingdom
Project Type: Produced
Client: Bee Roots
Product Launch Location: United Kingdom
Packaging Contents: Honey
Packaging Substrate / Materials: Glass jar with natural uncoated stock
Printing Process: Digital printing, foil stamping, embossing

Launching into a product category as busy as honey is no picnic. Boldly, a small design agency based in London, gave Bee Roots a unique positioning, identity and marketing suite to help them spread their wings and fly from day one.

Premium-grade raw honey rooted in the rugged Balkan landscape. This was the core positioning of an ambitious new market entrant, which Boldly set about turning into a suitably distinctive and compelling brand.

The name Bee Roots is inspired by the deep connection between the beekeepers and the land they work with. Wild flowers, which supply the honey with distinct flavour and character, are at the heart of the logo.

Bee Roots is closer to nature than heavily-processed commercial honey. It’s harvested ethically and interfered with less en route to the jar, meaning more nutrients and lower environmental impact. Hence the proposition: Raw by Nature.

“Raw by Nature” is brought to life across the marketing suite by a torn paper motif representing the Balkan hills.

Packaging seamlessly blends rawness and quality, with rich gold foils and embossed text on natural uncoated stock.

Boldly communicated the Bee Roots ethos, shared the company values and raised awareness of ethical beekeeping through a giveaway brand publication (printed on recycled newsprint using eco-friendly inks, naturally).

The website brings together brand storytelling, blog and e-commerce, underpinning the enjoyable user experience with valuable online sales. The robust and intuitive content management system makes it easy for the Bee Roots team to update content and manage orders.