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Design: Clёver Branding
Location: Russia
Project Type: Produced
Client: Dixy
Product Launch Location: Russia
Packaging Contents: Sparkling wine
Packaging Substrate / Materials: Glass, plastic
Printing Process: Offset, flexography

The Clёver Branding team developed the Private Label brand — Chadore sparkling wine for DIXY Group.

For the Chadore brand, work was done on a pompous design, which should sooner make the consumer feel like an outrageous wedding. At the same time, do not try to flirt with the delicate materials of elite European descent. In this we were helped by the unique cutting of the label and koleretki, the abundance of silver and heraldic patterns. In short, a similar brand of sparkling wine could organically appear in the film Gorky! Many brand makers are embarrassed by such metaphors in relation to their projects, but we must always remember that we solve marketing problems and work with different consumer segments. This time with the guests from the movie Gorko!

Already on the shelves of DIXY supermarkets across the country.