Design: TrinsighT Design CO.,
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Bath and Beauty
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing
The entire packaging design embraces the main selling point of the hair mask and shampoo, protecting hair dying colors. The design theme can be explained as ‘Release, shine, be real you’. Customers can start the interaction process once the rubber band is taken off. When the white label is taken out, the illustration with the strong colour tone comes out in front of people, like a real-world is opened. The illustration pictures the dancing scene, two passionate jazz female dancers with a band playing instruments behinds them. More interesting, the scene is formed with the hair element, which implies a group of people wants to get released, to be confident and to be real.