Demakup Redesign

Packaging Designer: Iara Martinetti
Packaging Designer: Paola Parodi
Product Designer: Aida Radresa
Location: Spain
Project Type: Student Project
School: Elisava
Tutor: Clara Cabral e Isaac Salom
Packaging Contents: Cotton Disks
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing

The challenge was to pick a hygiene product from our daily use and innovate the packaging, using a sustainable solution. While at the supermarket, we realized that all the cotton packs were the same, not very practical, and all used plastic.

We recognized that when going on short trips, it would be handy to have a smaller pack. So we created a cardboard divisible packaging with 50 kinds of cotton and 10 on the go while creating a nice bathroom amenity. So making only one type of cotton, for all types of skin was our way of communicating, that Demak Up cotton is for all.

Actual packaging