Design: Ricardo Pletes
Project Type: Produced
Client: Jorge Mariani
Product Launch Location: Brazil
Packaging Contents: Organic sparkling wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing
Rosé sparkling wine has a different feature compared to traditional sparkling wines. It´s more cheerful, relaxed, easy-going, a little sweet. In other words, this type of sparkling wine, due to such particularities, requires a special touch in its visual identity. In this way, the design for Jorge Mariani pursuits these sensations in a unique and colorful design.
The design proposes an abstract representation of all the elements that make this Rosé special – the family farmer, the grapes, the mountains at the region, the organic origin, and the finished champagne glass. Bringing the feeling of a modern art signed by Jorge Mariani, and inviting the consumer to celebrate a happy moment.
The colorful abstract representation of the elements designed in a relaxed way brings happiness in a bottle. Making the sparkling Jorge Mariani outstanding at the POS.