Design: Dominic Reiterer
Project Type: Produced
Product Launch Location: Austria
Packaging Contents: Food for pick up
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Flexoprint
In 2019 I was approached by mjam.at with the task to illustrate their food delivery packaging. The brief was to depict an ordering situation and to create a connection to Austria within the illustration. I also had to follow their guidelines when it comes to colour and the usage of their logos.
I had to illustrate their pizza & burger boxes as well as their paper bags.
I came up with the idea to illustrate a comic strip with nine frames, one for each state (Bundesland) of Austria. The comic tells the story of a young bachelor who gets surprised by a small group of friends for his birthday. Sadly his fridge is as empty as a concert hall during the corona crisis. What will he do?