Agency: Venttura Studio
Creative and Art Director: William Ibañez Ararat
Project Type: Produced
Client: Monos – Café nativo
Product Launch Location: Americas
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, paperboard, cylinder, foil, canvas, carton pulp
Printing Process: Lithographic print
Monos is a new Colombian coffee brand, specialized in the harvesting, roasting and artisanal production of 3 types of coffee. The idea of moons was born in the farm “Los Monos” in southern Colombia in the beautiful, friendly and coffeemaker department of Caldas, with the aim of creating and managing their own brand of coffee, since they always sold their harvest to other companies and brands as raw material for their products.
At Venttura, we like the own and particular stories of the brands that are born, and this is no exception. The farm “Los Monos” has a very particular and special tradition, which is created around the different coffee harvests they have. This tradition is done annually when a new coffee harvest begins, in which the farm is painted completely in different color combinations in honor of the new harvest. This results in an annual mix of different color combinations, which allows them to inform people in the village and their customers that the farm is in new planting and harvesting of coffee.