The Glowcery 2020

Design: Kay Cochrane
Location: United Kingdom
Project Type: Produced
Client: The Glowcery
Product Launch Location: United Kingdom
Packaging Contents: Oil, lip balm and lip scrub
Printing Process: Digital Printing

At The Glowcery, we have developed a nutritious diet for the skin using daily products made with 100% natural, fresh and superfood ingredients. The ingredients I source you’d typically find in your fridges, in your smoothies or at your local greengrocers and are known for promoting overall well-being and nutrition to the body. Our superfood skincare products are hand-blended from cold-pressed vegetable, fruit and nut oils that are jammed packed with green antioxidants, potent plant-based vitamins and nourishing omega essential fatty acids. The Glowcery’s grocery of 100% natural, plant-based and superfood skincare products are handmade in small batches in the UK to preserve the freshness and quality of the products. All the products are made with cold-pressed fruit, vegetable and nut oils including upcycled ingredients that are rich in omega essential fatty acids, green antioxidants and nourishing vitamins that are known for promoting overall skin health.

When the initial idea for The Glowcery came about I wanted the packaging to be bright so as to stand out on shelves, as well as reflective of the fresh, plant-based ingredients we used in the skincare products. The main colours of the packaging are representative of the main ingredients used in the products for Clean Greens a superfood facial serum it contains hemp, broccoli, avocado and green tea oils. For Sweet Orange our long-lasting moisturising lip balm it contains orange seed oil, mango butter and carrot oil. And finally our invigorating lip scrub Coconut Crumble is made with coconut oil and raw coconut sugar.

Kay has done an amazing shop and I feel the packaging alongside the copy has created a strong, unique and recognisable brand.

What’s Unique?
The colourful packaging represents the fresh, fruit and veg ingredients we use in our superfood skincare products. The vibrant colours, mixed with the more neutral tones is symbolic to the outside of the main vegetable and the inside flesh i.e. Clean Greens broccoli, Sweet Orange, orange, Coconut Crumble Coconut.