AleXX RED FIRE MONKEY (Limited Edition)

Derrick Lin


Agency: Krylia FMCG Branding
Art Director / Illustrator: Anna Simanovych
Creative Director: Oleksii Simanovych
Photographer: Anatoly Kasyan
Location: Ukraine
Project Type: Produced
Client: Tavria HVC
Product Launch Location: Europe
Packaging Contents: Spirits
Packaging Substrate / Materials: Glass bottle, Tube
Printing Process: Foil stamping

AleXX RED FIRE MONKEY is a limited edition version of the New Year’s packaging design of the famous Ukrainian brandy dedicated to the Year of the Red Fire Monkey according to the Chinese calendar.

For AleXX RED FIRE MONKEY, an exquisite packaging was developed with an illustration of a monkey carrying fire. This symbol indicated the secret knowledge stored by this wise animal – the patron saint of 2016 and, at the same time, sent allusions to brandy, in the birth of which the fire element plays a huge role.

The image of a monkey detailed with an iridescent ornamental pattern was realized using complex combination printing on metalized foil with lamination technology. As a result, the brand received a unique package that stood out in retail with a play of matte and glossy surfaces when moving past the trading shelf, and consumers have a bright and stylish New Year’s “fetish” for the festive table.

Cognac, packed in an AleXX RED FIRE MONKEY tube, showed the highest level of sales in the brand’s history.