Color Me Lid

Designer: Himanshi Koolwal, Veda Bhargava, Hasti Chheda
Location: India
Project Type: Student Project
School: ISDI Mumbai
Tutor: Utkarsha Malkar
Packaging Contents: Ice Cream
Packaging Substrate / Materials: PE Coated Plastic

India’s No.1 Ice Cream now has a ‘Color Me Lid’ provided with crayons, unlike any other brand to make the experience of eating ice cream more delightful and engaging. Incorporating line drawings while targeting the audience of all ages who can engage with the packaging in a light manner while they are enjoying the delicious flavors work towards a great brand recall. An Interactive element and use of strategic colors and patterns make the packaging innovative and add value to this product experience.

The material used in the packaging is the PE Coated Disposable Plastic for the container. The print on top of the lid is made from waterproof paper which can be stored in the refrigerator as well. The crayons attached to the packaging are non- toxic wax crayons.

What’s Unique?
India’s No.1 Ice Cream now has a ‘Color Me Lid’ provided with crayons, unlike any other brand to make the experience of eating ice cream more delightful and engaging.